Jos Alukkas Reports 28% Growth in Diamond Jewelry Sales
Jos Alukkas, a leading name in quality and stylish jewelry in India, has announced a remarkable 28% increase in diamond jewelry sales. This growth reflects the brand’s commitment to delivering high-quality, elegant designs and its collaboration with the Natural Diamond Council (NDC) to promote natural diamonds.
Varghese Alukkas, Managing Director of Jos Alukkas Group, highlighted India’s emergence as the second-largest market for diamond jewelry. He stated, “We recorded an impressive 28% growth in diamond sales in the first nine months of this financial year. This growth showcases the emotional connection and aspirational value that natural diamonds bring to our customers.”
Richa Singh, Managing Director of the NDC, praised the partnership with Jos Alukkas, saying it aims to enhance awareness about the ethical sourcing and unmatched qualities of natural diamonds. The collaboration includes creating engaging content, hosting workshops, and equipping sales teams to narrate the story of natural diamonds.
John Alukkas, another Managing Director of the group, emphasized India’s leadership in the global diamond market, with the sector projected to grow by 150% to $18 billion within a decade. He added, “Natural diamonds symbolize luxury, individuality, and sophistication. We aim to make these treasures more accessible through modern designs that align with contemporary lifestyles.”
Paul J Alukkas concluded by reiterating the brand’s dedication to preserving the legacy of natural diamonds, ensuring they continue to bring joy and meaning to future generations. The partnership with NDC underscores Jos Alukkas’ vision to foster trust and admiration for natural diamonds while supporting global communities.